Amazon Education · Toronto · In progress

A course site built to survive ad review

eCommerceWing teaches Amazon sellers how to research, launch and scale — built on a decade of real selling, without the guru hype. The challenge in this niche isn't design; it's staying compliant enough to advertise at all. We rebuilt the site fast, clean, and free of the income claims that get ad accounts banned.

The redesigned eCommerceWing homepage (in final review)

Shown honestly. This rebuild is complete and in final review; the public domain hasn't switched over from the old site yet. The screenshots here are the finished redesign — no launch traffic or revenue is claimed.

90

Lighthouse performance
mobile

2.5s

Largest Contentful Paint
mobile

28

Legacy URLs 301'd
off the old WordPress

0

Income claims
by design

Figures describe the rebuilt site (Lighthouse mobile, measured). The site is in final review — no launch or revenue performance is claimed here.

The problem

In this niche, compliance is survival

"Make money on Amazon" sites get their ad accounts shut down for a living — one income promise and the platform pulls the plug. The old site also carried the usual dated-WordPress baggage.

Income claims are an ad-account death sentence

Meta and Google restrict "earn $X" messaging hard. The rebuild had to sell the education without a single earnings promise.

A slow, dated site loses the click

Course buyers research on mobile; a heavy page bleeds the ad spend you paid to earn the visit.

Old URLs still carried equity

Years of WordPress pages were indexed — a rebuild that dropped them would throw away hard-won rankings.

"Guru" tone erodes trust

The category is full of hype. Credibility here comes from restraint, not screenshots of Lamborghinis.

The shift

Before & after

From a generic template to a course-first site that earns the click and keeps the ad account.

Before — the old live site The old eCommerceWing website
After — the redesign (in review) The redesigned eCommerceWing homepage
What we did

Fast, compliant, and course-first

Zero income claims

An earnings disclaimer in every footer, a "who this is NOT for" section, and copy that sells the system — never a payday. Written to pass ad review.

Fast by construction

Hand-built and lightweight — a 90 mobile Lighthouse score, a 2.5s LCP and near-zero layout shift, so paid clicks don't bounce.

Course-first structure

A focused landing page, a dedicated course page and a free-checklist lead magnet — services kept secondary, so the primary offer stays clear.

No rankings left behind

28 of the old WordPress URLs mapped to their new homes with 301s, plus a fresh sitemap, robots and 404 — the SEO equity carries over.

Built for AI answers

A unified schema entity graph, answer-first content and a course fact table, so assistants can describe the program accurately.

Wired for a CRM & tracking

GoHighLevel-ready forms and a dedicated conversion page, with dataLayer events on every key action ready to switch on.

Where it stands

Built, measured, ready

The rebuild is complete and performance-tested. What remains is connecting the live CRM embeds and the switch to the domain — after which the paid campaigns can run on a compliant, fast foundation.

Full 11-page site — built
No-income-claims compliance — enforced
Speed & redirects — verified
CRM embeds + go-live — pending

Selling something the platforms watch closely?

Courses, coaching, health, finance — we build sites that convert and stay inside the rules that keep your ads running.